Simplify your practice.
Amplify your outcome.

Gain the freedom and support to build your
financial practice your way.

Amplify Your Growth

Our full-service model is designed for your complete success.


We solve problems for experienced Financial Advisors who love their independence, but are working too hard for it.

It’s no secret, you make the most revenue when you are client facing. First Financial Group has a structure around all of this so you can spend your valuable time where it actually brings the most value. Regain time doing what you do best and stop acting as the entire C-Suite, providing back office support, maintaining compliance, handling marketing, and wearing all the hats in your financial practice.

Amplify Your Productivity

Our full-service model is designed for your complete success.


Get more time back.


“I built a practice holding myself to a standard of 20 meetings a week – nearly to the point of burnout. Since, joining FFG, as hard as I work, they have worked just as hard to support me and put time back into my week. With back-office support, coaching and joint work opportunities I have turned a great practice into a business that will create generational wealth for my sons.”

Partner, First Financial Group

Amplify Your Capacity

Our full-service model is designed for your complete success.


Do more.

Leverage your existing business owner relationships with advanced business planning strategies.


“When I started applying FFG’s Business Growth Model to my existing business owner clients, my premium doubled and my clients were so much better served."

— MO ROWE Partner,
First Financial Group

Amplify Your Brand

Our full-service model is designed for your complete success.


Help more clients.

Gain in-house marketing professionals on your team

“By leveraging FFG’s Marketing Support, we’ve created a strong brand presence and each one of our Advisors is now a brand influencer via monthly outreach and execution on social media strategy.”

President/CEO, The Upstream Group

Amplify Your Footprint

Our full-service model is designed for your complete success.


Become more.


“As part of our growth plan, a simple Analysis showed me that I would have a 15% net gain in one year by building our support structure and sharing back office support. FFG is helping me do that. ”​

Partner, Meridian Financial Associates

Amplify Your Practice Value

Our full-service model is designed for your complete success.


Selling for more.


"We are our own best business-owner clients. FFG's Business Value Assessment has helped my partners and me grow and increase the value of Meridian with the best possible outcome for the eventual transition of our business in mind."

— Chris Foder
Development Officer, First Financial Group Partner, Meridian Financial Associates

Amplify Your Compensation

Our full-service model is designed for your complete success.


Earning More.


“I was able to become much more efficient by leaning on the in-house support. I have more time with clients, more time with my family and it has made a difference in my earning potential.”

Wealth Management Advisor, First Financial Group

Take Charge of Your Career.


Learn how partnering with FFG can help driven Financial Advisors achieve scalable, sustainable growth.

Are you leaving fun growth leisure money time succession opportunities on the table?

Focus on what really matters and eliminate your revenue drag.

As of 6/24/2023 our firm’s total Assets Under Management (AUM) were $2,393,960,000 and our total Assets Under Administration (AUA) were $6,296,037,750. AUM reflects the market value of all investments our investment adviser representatives manage through MML Investors Services, LLC managed account programs. AUA reflects the market value of non-advisory investment programs and accounts offered through our registered representatives of MML Investors Services, LLC, in its capacity as a broker/dealer, as well as the annuity contract values and life insurance cash values of insurance products sold or serviced by insurance agents/brokers associated with our firm. This value will fluctuate based on changes in market conditions, inflows and outflows of client monies, and other factors, and does not reflect the impact of fees, expenses, or taxes that may apply to the purchase, redemption, or transfer of underlying investments, accounts, contracts or policies. MML Investors Services, LLC is a registered investment adviser and broker/ dealer, Member SIPC. Annuity and Life Insurance values may be associated with various insurance carriers.

$ 0 B*
Average recaptured
cash flow for our
advisors in 2021-2022
$ 0 K
Advisors joined
FFG in 2022 - 2023
Average amount of hourly
time advisors reported
regaining on a weekly
basis in 2022
0 +

Level up your business without
sacrificing your independence.

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Are you a driven Financial Professional that is ready for limitless growth?

By joining FFG, you will...

45+ years of helping clients and advisors live a
great financial life.

Headquartered in Bethesda, Maryland, First Financial Group is one of the largest independently-owned financial services firms in the Mid-Atlantic area. We have built our success by helping individuals, families, and business owners create wealth.

We are passionate about doing right by our clients and having a win-win culture that supports the growth of our advisors.

Our Purpose

We protect and maximize cashflow.

What We Do

We help our clients live a great financial life.

What We Believe

Do what is right for the client and success will follow.

Ways to Work With Us.

Join FFG


Work from one of our 10+ offices in the Mid-Atlantic or remotely. We will create a customized FFG branding package that assimilates you as integral team member.

Cobranded DBA

Strategically Align

Keep your unique DBA and co-brand with FFG to take advantage of strategic marketing opportunities and co-hosted events that publicly promote your alliance.


Stay Independent

Keep your unique brand and only take advantage of FFG’s of support, including back office staff, coaching, and resources to maximize your business’ growth.

Become part of the FFG brand family.

Let’s Talk.

Book a confidential call to discuss your needs, what you are seeking, and how First Financial Group can help you amplify your growth.

Simplify your practice. Amplify your outcome.

This website is intended for general public use. Local firms are sales offices of Massachusetts Mutual Life Insurance Company (MassMutual), Springfield, MA 01111-0001 and are not subsidiaries of MassMutual or its affiliated companies. Securities and investment advisory services offered through qualified registered representatives of MML Investors Services, LLC. Member SIPC Supervisory Address: 7101 Wisconsin Ave, Suite 1200 Bethesda, MD 20814; Phone: 301-907-9030. CRN00000000

Are You Ready to Grow?

Explore how First Financial Group can help you create your own path to success.
Learn how our unique business model provides access to resources, opportunities, and support you need to grow your financial practice!


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